Georg “Schorsch” Meier was born on November 9, 1910 in Mühldorf am Inn, Bavaria, Germany. After working as a mechanic, he joined the Bavarian state police in 1931. His driving talents was soon recognized and he took part to endurance races with BMW R4. In 1936, Meier won the German Army championship. Meier was signed to the BMW works team in 1937 and in 1938, in his first season, he became European champion in the 500cc class. In 1939, he was the first non-British to win the Senior Tourist Trophy on the Isle of Man. In the same year, he also raced for the Auto Union team.
After the war, Germany was excluded from international racing events. Between 1947 and 1953, Meier won five German championships and collected a series of medals in off-road competitions. He retired from racing in 1953 and focused on his business ventures.
Meier was a co-founder of the racing and sports car firm Veritas started in 1947. Starting in 1950, he sold BMW motorcycles at his business in Munich. He also launches a major accessories program. With the successes of the BMW automobile in the 1960s, his firm grew as well, becoming the first BMW sales branch in 1969. Furthermore, Meier continued as a representative of the BMW brand until his death on February 19, 1999.