By December 4, 2012 Read More →

Hyundai Veloster C3 Roll Top concept

The Hyundai Veloster C3 Roll Top concept was presented at the Los Angeles Auto Show. Designed by Hyundai Design North America, the Veloster C3 Roll Top concept offers a distinctive canvas roof that opens to the rear or windshield of the vehicle. The cleverly designed dual-function power-retractable roof combined with the tailgate gives the C3 a dual personality. In convertible mode with the top rolled back, the C3 is a free spirit for driving along the Pacific Coast Highway. Roll the top forward, open the tailgate, fold the rear seats and the C3 goes into recreation mode – perfect for surfing, biking or kayaking.

Repurposed materials are used throughout the Veloster C3 Roll Top concept for added character and one-of-a-kind design. The convertible red soft top is inspired by billboard advertising found on rolling soft side trailers. Red was chosen as a statement color to highlight the functionality of the roll top as well as match the black and red mirror housings, taillights and red rear reflectors. Inside the C3, broken and old skate board decks are repurposed and artistically line the cargo floor creating a unique mosaic. C3 features tiles from more than 20 skate boards on the cargo floor and rear seatbacks. Skateboard grip tape also lines the inside of the tailgate and accents the soft top when rolled forward. The black with red interior accents follow the same color scheme as the retractable roof and are highlighted by red stitching, red bolsters and a red C3 logo in the front seats.

All of the exterior modifications are low cost. Change the mirror caps and color of the rear wheels against the neutral white body and the C3 can take on an all new look. A driver can change the look quickly and easily. The relationship between car and driver completely changes when the modifications are done by the individual. The high gloss white paint of the C3 is contrasted by a flat black spoiler, glass close out and convertible top rails. The rear reflector bezels, license plate pocket and badge are also flat black. Upfront flat red mirror housings offset the flat black front wheels, fog lamp bezels, front grille and badging. Flat teal rear wheels, red reflectors and smoked taillights complete the look.

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