By April 23, 2013 Read More →

Maria Sharapova is Porsche’s new brand ambassador

Maria Sharapova Porsche brand ambassador_01 Maria Sharapova has taken on a new role as brand ambassador for Porsche. The cooperation is initially signed for three years and involves a global communications campaign. The athlete is already very familiar with the vehicles from Zuffenhausen: As last year´s winner of the Porsche Tennis Grand Prix in Stuttgart, Sharapova not only took home prize money, but also a white 911 Carrera S Cabriolet.

“Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars”, as Matthias Mueller, CEO of Porsche AG, explained in today’s introduction of the partnership. According to Mueller it was not easy to find the right person to be Porsche´s ambassador. “Maria Sharapova is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation.”

Maria Sharapova did not really have to think twice: “This is a really special day for me. I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche, is such an amazing honor”, she explained during her presentation in Stuttgart.

Maria Sharapova Porsche brand ambassador_02Maria Sharapova was born in the Western Siberian town of Nyagan on 18 April, 1987. She moved to Bradenton on the Gulf Coast of Florida (USA), when she was seven years old. Two years later she was accepted at the world-renowned Tennis Academy of coach Nick Bollettieri. In 2004, at the age of 17, she won her first Grand Slam tournament at Wimbledon, the third-youngest player ever. This feat was followed by titles in the other three Grand Slam tournaments: U.S. Open 2006, Australian Open 2008, and French Open 2012. To date, Maria Sharapova has won a total of 28 singles titles, including last year´s Porsche Tennis Grand Prix in Stuttgart, the WTA Championships in 2004, and the silver medal at the 2012 Olympic Games in London. Along with her involvement in the “Maria Sharapova Foundation”, she is also active as ambassador of the United Nations Development Program.

 

Category: Car News
Tags: ,