By September 23, 2013 Read More →

Nissan to become launch partner for Apple iTunes Radio

Nissan Rogue 2014Nissan announced that it will serve as the exclusive automotive partner for the launch of Apple’s iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC. Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the 2014 Nissan Rogue, 2014 Nissan Versa Note and the Nissan Leaf electric vehicle.

“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”

 

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