The second generation Range Rover, often known as the Range Rover P38 (because it was developed in building 38A in the Solihull factory), dialled up luxury, on-road ability and off-road versatility. Range Rover P38, was a clean sheet design, but it soon became clear to the design team that they radically changed the style at their peril.
In the mid ’60s, Rover engineers visited America to garner ideas on how to boost the company’s sales in the US. Dealers there confirmed that a market for 4×4 leisure vehicles was growing. Appealing to those who liked towing, camping and led an outdoor life, but also wanted a vehicle with freeway and urban-driving potential.