General Motors France and Euro Disney Associates have announced the signature of a partnership agreement concerning the use of promotional rights for the Disney and Disneyland Paris brands. Under this agreement, GM’s Opel brand will be the official Disneyland Paris automotive partner for the next two years. The partnership will enable Opel to promote family-friendly vehicles such as the Opel Zafira Tourer and the Opel Meriva at Europe’s number-one tourist destination. Disneyland Paris receives more than 15 million visits a year and employs 14,000 people.
Beginning in January, Disneyland Paris will also become one of the first European companies to operate a fleet of the Opel Ampera extended-range electric vehicle. In addition to the Ampera, the entire Disneyland Paris vehicle fleet will be replaced with Opel models including the Movano, Vivaro and the all-new Combo.