General Motors and NBC Universal have created a new media partnership related to NBC’s U.S. coverage of the 2012 London Olympic Games that provides GM with exclusive domestic automotive advertising rights. Chevrolet and Cadillac will have a major advertising presence during NBC’s coverage of the Games on network and cable television from July 27 to Aug. 12, 2012. In addition, these brands will be featured in select NBC Olympic-related programming leading up to the Games and online at NBCOlympics.com.
“Media partnerships like this provide great opportunities for us to spread the word about our newest cars, trucks and crossovers,” said Joel Ewanick, GM’s global chief marketing officer. “GM has been a huge fan of the Olympic Games for decades, and we look forward to being a partner in a big way with NBC Universal as it again covers one of the world’s most significant sporting events.” GM has advertised within NBC’s coverage of the Games since the 2000 Olympic Games in Sydney.
“Chevrolet and Cadillac are two of the world’s premier automotive brands in the midst of a remarkable resurgence, so it’s terrific to see them make a major investment in our coverage of the London Games,” said Gary Zenkel, president, NBC Olympics.