The all-new Ford EcoSport was previewed today at the Auto Expo 2012. The modern and innovative EcoSport will be part of a showcase of vehicles on display to capture the attention of customers to one of the most important auto shows in the region. The EcoSport is the latest One Ford global product, helping to expand Ford’s footprint in the world’s fastest-growing auto markets such as India. The new EcoSport – which will eventually be sold in nearly 100 markets worldwide – will be produced at ultra-modern, flexible assembly plants in India and Brazil, and other markets to be announced at a later time.
India is an increasingly important auto market, and the all-new EcoSport will play a significant role in Ford’s aggressive global plan to achieve a 50 percent increase in worldwide sales by mid-decade to 8 million vehicles a year. Asia Pacific and Africa is expected to deliver 60 percent to 70 percent of that target. The EcoSport is the second of eight products Ford plans to bring to India by mid-decade. Ford is also bringing its global EcoBoost powertrain technology to India for the first time in the form of its newest and smallest-ever EcoBoost engine. With only three cylinders and 1.0 litre of displacement, the latest EcoBoost engine will provide fuel-efficient power for the EcoSport. Despite its small capacity and proportions, the engine delivers power and performance that will rival a traditional 1.6-litre petrol engine while emitting less than 140g/km CO2.