Ford is teaming up with Shinola, a Detroit-based luxury goods manufacturer, to celebrate 50 years of the Ford Mustang with the release of a premium 46-millimeter wristwatch with Swiss movements. The 50-year commemorative wristwatch exemplifies Shinola’s passion for quality products and uses the finest materials. The quartz timepiece features Swiss movements, a scratch-resistant sapphire crystal face and premium black leather for the band with a screw-down crown. Waterproof to five atmospheres, the materials and design details are brought to life by highly skilled craftspeople who bring a special expertise to executing this premium watch. The face of the watch features the unique Mustang 50 Years logo.
Only 50 companies will be licensed to create products bearing the Mustang 50 Years logo, which was designed to celebrate the sports car leading up to its 50th birthday on April 17, 2014. Shinola is one of the first manufacturers to help mark this milestone.
A year ago Shinola moved into a 30,000-square-foot space in the historic Argonaut building in Midtown Detroit. Handmade watches and bicycles are now being crafted there. Shinola also offers other American-made products, including an artisanal leather collection, and journals created with paper from Michigan’s sustainable forests. In June Shinola will open a retail space.
Ford is unveiling several Mustang products over the next few months that feature the Mustang 50 Years logo. Items from Shinola and other manufacturers are available now at http://shopmustangfifty.com.